Amazon Prime Launches Exclusive One Medical Prime Membership for Affordable Healthcare
Amazon is making moves in the healthcare market, offering Amazon Prime members discounted subscriptions to its One Medical Prime membership. The e-commerce giant acquired One Medical for $3.9 billion earlier this year, and now One medical Prime membership owners can access its services for $9 per month or $99 per year, potentially saving up to $100 compared to the standard annual subscription.
The deal includes 24/7 virtual care through the One Medical app, covering issues like cold and flu, skin problems, allergies, and more. In-person visits are not included in the subscription but can be scheduled if needed. Amazon aims to make healthcare more affordable and convenient for its Prime members, continuing to strive in the field of healthcare by introducing Amazon Prime healthcare.
Amazon’s strategy focuses on providing accessible and cost-effective healthcare services. The One Medical Prime membership, priced at $9 per month or $99 annually, includes unlimited 24/7 virtual care, allowing members to consult licensed providers through video chats.
The subscription covers common concerns like cold and flu, skin issues, and urinary tract infections with no additional costs for on-demand virtual care services. While in-person visits to One Medical clinic are not part of the subscription fee, One Medical Prime membership owners can schedule remote or in-person appointments if required, using insurance or paying out of pocket.
The move aligns with Amazon’s broader healthcare initiatives, such as its RxPass prescription drug subscription, which ships generic medications to customers for a flat monthly fee of $5. Amazon has been emphasizing price transparency and affordability in the pharmaceutical space. One Medical Prime membership owner can also access benefits from Amazon Pharmacy, including discounts on prescriptions, demonstrating Amazon’s commitment to offering a comprehensive healthcare experience.
The discounted One Medical Prime membership, along with other healthcare services, adds another layer to Amazon’s Prime offering. This move comes as the flu and cold season approaches, with consumers increasingly focused on healthcare costs during open enrollment. By combining virtual care, in-person services, and pharmacy options, Amazon aims to provide a seamless and affordable healthcare experience, setting a high standard for other providers and retailers in the consumer-oriented healthcare space.
The acquisition of One Medical, with its 220 clinics in 29 metropolitan areas, has positioned Amazon to tap into the primary care market and gain rapid access to the employer market, serving over 8,500 companies. The integration of One Medical into Amazon Health, alongside Amazon Clinic and Amazon Pharmacy, showcases Amazon’s commitment to creating a comprehensive healthcare ecosystem.
Arielle Trzcinski, Forrester’s principal analyst, emphasizes that Amazon’s new healthcare offering raises the bar for other providers and retailers. The ability to blend membership-based primary care with affordable virtual care, in-person support, and pharmacy delivery creates a seamless customer experience. Trzcinski predicts increased competition among healthcare retailers, expecting them to lower prices, experiment with membership models, and strive to deliver the best value for customers in response to Amazon’s comprehensive healthcare solution.
In summary, Amazon’s latest move in the healthcare sector involves offering a discounted One Medical Prime membership, providing Prime members with affordable and convenient access to virtual and in-person healthcare services. The initiative aligns with Amazon’s broader healthcare strategy, emphasizing affordability, transparency, and a seamless customer experience. This move sets a new standard in the consumer-oriented healthcare space, putting pressure on other providers and retailers to compete in terms of pricing and service offerings.